Field Marketing/ MR

Job Summary:

The Field Marketing Medical Representative will play a key role in promoting EyeMantra Hospital’s eye care services to healthcare professionals and prospective patients. This position involves cultivating relationships with ophthalmologists, optometrists, clinics, and hospitals to enhance the hospital’s visibility and expand its market presence. The representative will be responsible for increasing awareness of EyeMantra’s offerings and driving growth in patient referrals.

Key Responsibilities:

Promotion & Sales:

• Promote EyeMantra Hospital’s eye care services, treatments, and products to healthcare professionals and prospective patients.
• Conduct product presentations and training sessions for healthcare providers to enhance their knowledge of EyeMantra’s offerings.

Relationship Building:

• Develop and nurture strong relationships with ophthalmologists, optometrists, clinics, and hospitals within the designated region.
• Perform regular field visits to maintain consistent engagement and offer ongoing support to healthcare professionals.

Market Research & Strategy:

• Monitor competitors’ activities and analyze market trends to identify new business opportunities and areas for growth.
• Collect feedback from healthcare professionals to continuously refine and improve marketing strategies.

Compliance & Reporting:

• Maintain detailed records of sales activities, customer interactions, and field visits.
• Ensure all activities comply with industry regulations and company policies.
• Submit regular reports on sales performance, territory developments, and strategic updates.

Requirements:

Education:

• Bachelor’s degree in Pharmacy, Life Sciences, Marketing, Business Administration, or a related field.

Experience:

• 1 to 3 years of experience in medical sales or field marketing, preferably within ophthalmology or eye care services.

Skills:

• Strong communication and interpersonal skills to effectively engage with healthcare professionals and potential patients.
• Self-motivated, target-driven, and results-oriented.
• Willingness and ability to travel extensively within the assigned territory to build relationships and drive sales.
• Proficiency in MS Office Suite (Word, Excel, PowerPoint).
• This role is critical in expanding EyeMantra Hospital’s outreach and ensuring that high-quality eye care services are accessible to a wider audience.

Benefits:

• Competitive salary with performance-based incentives
• Comprehensive health insurance and employee benefits
• Opportunities for career advancement, skill development, and specialization in optometry
• A collaborative and supportive work environment that fosters growth and learning